{"id":5007,"date":"2020-09-11T10:00:34","date_gmt":"2020-09-11T01:00:34","guid":{"rendered":"https:\/\/m.solotex.net\/?post_type=solotext&p=5007"},"modified":"2024-01-09T13:19:40","modified_gmt":"2024-01-09T04:19:40","slug":"new-balance","status":"publish","type":"solotext","link":"https:\/\/m.solotex.net\/en\/solotext\/new-balance\/","title":{"rendered":"New Balance offers five styles of pants x five styles of jackets using SOLOTEX\u00ae \u2013 what does that mean?"},"content":{"rendered":"

Waist To T<\/span>oe<\/span><\/span>, <\/span><\/span>a<\/span> collection <\/span>launched by<\/span><\/span> New Balance Japan<\/span><\/span> based on the concept of<\/span><\/span> pants <\/span>that <\/span>most beautifully <\/span>complement <\/span>NB <\/span>shoes<\/span>, is attracting attention.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n

In addition to the <\/span>five<\/span> styles of pants that <\/span>seem to be<\/span> very<\/span> popular<\/span> since<\/span> they <\/span>sell<\/span> out<\/span> each time they are released, the brand<\/span><\/span> will <\/span>roll out<\/span><\/span> five<\/span> styles of jackets<\/span><\/span> this fall-winter <\/span>season to give customers more choices <\/span>as<\/span> freer coordinates. <\/span>T<\/span>he material used for them is <\/span>SOLOTEX<\/span><\/span>\u00ae<\/span><\/span> of <\/span>Teijin Frontier <\/span><\/span>– <\/span><\/span>the very same material <\/span>as<\/span> the capsule\u2019s matching pants<\/span><\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

We interview<\/span>ed<\/span> Mr. Osumi, <\/span>senior manager supervising<\/span> the brand\u2019s apparel<\/span><\/span>,<\/span><\/span> to hear the story about <\/span>the <\/span>daring reason for rolling<\/span> out <\/span>five<\/span> styles of pants x <\/span>five<\/span> styles of jackets<\/span><\/span> as well as <\/span>the <\/span>potential of <\/span>SOLOTEX<\/span><\/span>\u00ae<\/span><\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

We were very surprised to hear that New Balance rolled out Waist To Toe, a collection of pants. How did this collection come about?<\/h4>\n

New Balance\u2019s apparel had existed in the form of Japan-licensed items, but since<\/span> New Balance Japan launched the apparel business on a full scale in 2016, we had<\/span> been seeking<\/span> the ideal brand-specific apparel.<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

After considering several ideas, we decided<\/span> to focus on bottoms in the beginning because we thought we should develop the collection essentially based on our shoes, the core products of New Balance. This led to the concept of \u201cpants that most beautifully complement New Balance\u2019s shoes\u201d as well as the collection name <\/span>“<\/span>Waist To Toe<\/span>.”<\/span>\u00a0<\/span><\/p>\n

\u202f<\/span>\u00a0<\/span><\/p>\n

The pants in the collection are typically available in five silhouettes: straight, skinny, slim tapered, wide tapered, and wide. Why?<\/h4>\n

The idea we kept in mind when developing items specifically for the collection was to make sure they were loved by everyone regardless of age and sex by providing variations like our 996, a particularly popular New Balance<\/span> sneaker model<\/span>. <\/span>Therefore, we decided to narrow the bottoms down to five styles that fit a wide range of people.<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

The members of our development team actually put on sample pants, exchanged opinions to adjust the silhouettes and lengths in millimeters, and finally decided on<\/span> the styles that we currently offer. In particular, we<\/span> were meticulous about the length to the ankles so that the pants would<\/span> match the<\/span> shoes<\/span>.<\/span> I think no major changes will be made in the silhouettes in the future even if a minor adjustment might<\/span> as the times change.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u202f<\/span>\u00a0<\/span><\/p>\n

What is the story behind adopting SOLOTEX\u00ae as the material?<\/h4>\n

We had rolled out pants in navy and olive made of nylon and polyurethane materials<\/span> depending on the season, but in the course of<\/span> production<\/span>, <\/span>we became convinced that this collection would definitely<\/span> be accepted by users. So, we had the strong desire to use materials with greater originality. Exploring different fabrics, we decided to use the shape stable and stretchy SOLOTEX<\/span>\u00ae<\/span> that was excellent for tailored pants<\/span>.<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

What was the response from users?<\/h4>\n

We released a limited quantity at first, but almost all the pants sold out in three days from the release, thereby enjoying considerably favorable responses. We heard<\/span> that one customer purchased seven pants in the shop after trying on many in different colors and silhouettes.<\/span>\u00a0<\/span><\/p>\n

Responses from customers and staff members<\/span> are that<\/span> \u201c<\/span>\u2026the pants are good because they dry quickly without losing their shape even after they are wet with sweat or washed<\/span>,\u201d \u201c<\/span>\u2026the pockets with a concealed zipper are convenient for storing small articles<\/span>,\u201d<\/span> and<\/span> \u201c<\/span>\u2026the pants are comfortable for business travel.<\/span>\u201d <\/span>I hear many users probably make a repeat purchase due to such impressions<\/span>.<\/span>\u00a0<\/span><\/p>\n

\u202f<\/span>\u00a0<\/span><\/p>\n

We can see visuals of coordinate samples that show different models of New Balance.<\/h4>\n

Though the pants match any of our shoes, we make some proposals as a brand, such as matching bulky shoes with wide pants. Because the colors used for the shoes and pants are typical of New Balance, I think they coordinate nicely with each other.<\/span> In addition, we provide complementary socks with the Waist To Toe logo in a limited quantity as a novelty item, which has a good reputation as well. So, we are scheduled to sell the logo socks<\/span>,<\/span> too.\u00a0<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Since the fall-winter season of 2019, you rolled out the collection of tops to match Waist To Toe.\u00a0<\/span><\/h4>\n

We wanted to evolve the tops in the same way as<\/span> Waist To Toe, so we thought that they should be highly functional. Personally, I love to put on natural-fiber cut and sewn and heavy-weight cotton T-shirts, so I wanted to use a thicker material with a natural texture that would be fashionably excellent. We negotiated with<\/span> Teijin Frontier<\/span> (hereinafter referred to as \u201cTeijin\u201d) to provide us with SOLOTEX<\/span>\u00ae<\/span> exclusive to us.<\/span>\u00a0<\/span><\/p>\n

\u202f<\/span>\u00a0<\/span><\/p>\n

The simple but assertive design seems to betray the previous image of New Balance but in a good sense.<\/h4>\n

Pursuing wear for urban residents that look nice both on and off duty, we designed it by exploring what might be unique to Tokyo while retaining the American image of New Balance.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

\u202f<\/span>\u00a0<\/span><\/p>\n

In addition, you will release five styles of jackets using SOLOTEX\u00ae for this fall-winter season. We are surprised to hear that you offer five styles using the same material.<\/h4>\n

We had wanted to create jackets since the very beginning of this project, but we went ahead with the release of the bottoms first in order to present the brand\u2019s distinctive color. At the same time<\/span>, <\/span>however, we proceeded with the development of jackets, and the authentic single-breasted jacket made its long-awaited debut this spring<\/span>–<\/span>summer<\/span> season. The jacket is designed for urban residents since we were particular about the details of the shape of the lapel, buttons<\/span>,<\/span> and silhouette despite the simple appearance.<\/span>\u00a0<\/span><\/p>\n

For the fall-winter season of 2020, we will roll out the common sales launch for the five styles of jackets by adding a<\/span> double short coat<\/span>,<\/span> Coach jacket<\/span>,<\/span> and Harrington jacket<\/span>.<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Not only is it amazing that five styles of pants are made of the same material but also it is adventurous and very interesting to roll out five styles of jackets. At the same time, we can see New Balance\u2019s enthusiasm for making those styles the standard wear for the future.<\/h4>\n

We thought that providing five styles of jackets to match five styles of pants in the Waist To Toe collection, which has gained support from a wide range of customers, would expand the range of coordinates, resulting in more customers enjoying<\/span> our brand<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u202f<\/span>\u00a0<\/span><\/p>\n

Five styles of pants x five styles of jackets might make us try a variety of coordinates. At the same time, we may be able to find our own special coordinates.<\/h4>\n

\"\"<\/p>\n

Since<\/span> we are <\/span>rolling<\/span> out <\/span>five<\/span> styles of pants x jackets<\/span> via <\/span>United Arrows<\/span><\/span> in September 2020, <\/span>customers<\/span> can try <\/span>different<\/span> coordinates <\/span>in<\/span> the shops. In addition, some <\/span>ABC-Mart Grand Stage stores <\/span>started selling <\/span>the five<\/span> styles of pants using <\/span>SOLOTEX<\/span><\/span>\u00ae<\/span><\/span> in August 2020.<\/span><\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

In closing, please tell us about the future development of Waist To Toe.<\/h4>\n

We would like to design more attractive items by developing high quality SOLOTEX<\/span>\u00ae<\/span> finely tuned for Waist To Toe<\/span> in collaboration with Teijin in the future. For example, we want to create items with materials that combine the advantages of<\/span> SOLOTEX<\/span>\u00ae<\/span> and natural fibers. At the same time, by adding fashionable elements while pursuing natural texture, we would like to increase items that appeal to women so that more customers enjoy the world of Waist To Toe<\/span>.<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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